Adam Geller, CEO
Brooklyn born. Jersey raised. National reach.
Adam Geller is a proud member of the polling family lineage started by the legendary Arthur J. Finkelstein. Adam Geller began his polling career in the early 1990’s, working for two extraordinary pollsters: Tony Fabrizio and John McLaughlin. From his continued alliance and friendship with Tony and John, Adam has been a part of all three of President Trump’s campaigns, either as a campaign pollster or a pollster for the sanctioned pro-Trump SuperPACs.
Adam’s firm, National Research, is one half of the polling team for the esteemed Wall Street Journal poll, the most prominent public poll in the country, where they partner with the highly respected and prominent Democratic polling firm, Impact Research.
In 2016, Adam was the Midwest pollster for the Trump campaign. His polling and focus groups showed the path for victory in Michigan, Wisconsin and Iowa – three states that led to President Trump’s victory over Hillary Clinton.
In the lead-up to the 2020 Presidential election, when Adam voluntarily offered to join the Preserve America PAC and work with his great friend Chris LaCivita, the fake news had a field day. They wanted to embarrass President Trump by suggesting a phony campaign shake up. It was not true, of course.
Adam’s loyalty to the President and the Trump team paid off in 2024, when he polled in the seven battleground states for Preserve America, and helped the effort that led to President Trump’s resounding victory over Kamala Harris.
Beyond his Presidential experience, Adam has polled for countless battleground congressional, Senate and Gubernatorial campaigns all around the country. He’s polled for the RGA, NRSC, NRCC, CLF and SLF. He served as chief pollster and strategist for West Virginia Governor Patrick Morrisey and Dean of the Michigan GOP Delegation, Congressman Tim Walberg.
Adam has conducted hundreds of thousands of quantitative and qualitative interviews in the gaming, pharmaceutical, telecom, energy, financial, and health care spaces. He regularly offers political insights and strategies to corporate, public relations, and C-Suite executives.
Follow Adam Geller on all social platforms including, X (@adamhgeller), Instagram (@adam_geller732), Facebook, and LinkedIn.
Samantha Barthel, Chief Data Officer
Samantha Barthel serves as the Chief Data Officer at National Research Inc, acting as a senior contributor on all research projects, including polls and focus groups.
Samantha is responsible for executing targeted sample frames and locating media markets and regional breaks in each district she works in, as well as contributing to the drafting of questionnaires. She works closely with clients for National Research to help ensure their goals are achieved.
Samantha is also responsible for the creation of crosstabulations and verbatim response reports and creates intuitive topline reports for each poll. She also facilitates the creation of PowerPoint presentations for each project she is involved with.
Samantha joined National Research in 2018 and has worked on various polls for the NRCC, RGA and other clients across the country. In 2018, she also assisted on Senatorial and various Congressional polls and focus groups across New Jersey.
An alumna of Monmouth University with a Masters in Public Policy, Samantha previously served as the Director of Constituent Affairs for former New Jersey State Senator Jennifer Beck and Assemblyman Declan O’Scanlon. During her time at the high volume legislative office, she was able to familiarize herself with the role and functions of New Jersey State government, while the time she spent in graduate school is when she found her desire to pursue policy and data analysis.
When Samantha is not enjoying the fruits of politics, she enjoys cooking, abnormally spicy food, the beach, and taking naps on Sunday afternoons. Monmouth County is not where she originates from, but it has become a place she has grown to love and one she now calls home.
Erin Gilsenan, Vice President, Data Visualization
Erin Gilsenan is the V.P. of Data Visualization at National Research Inc.
Her responsibilities include helping to analyze all quantitative and qualitative research projects for the firm. Erin specializes in insightful, and compelling powerpoint and memo creation. She also works with the rest of the staff on questionnaire design and construction, and quality control checks prior to launching any research project.
Erin received both her Bachelor’s in Business Administration with a Concentration in Marketing and MBA with a Data Analytics focus from Monmouth University. Prior to National Research Inc., she worked with the Leon Hess Business School at Monmouth University and the Children’s Center of Monmouth County, where she gained knowledge in human resources, digital and social media marketing, market research, and data analysis.
Although she is originally from Philadelphia, she now happily calls New Jersey home. She is a proud fan of all Philadelphia sports teams, including the Philadelphia Eagles. She peacefully coexists with Adam, who is a Giants fan.